Sunday, February 05, 2006

So Where's the PSP Micro?

Last week Nintendo announced its plans for the DS Lite: a 20% lighter and 1/3 smaller version of its immensely popular dual-screen handheld gaming system. Release dates for Japan are set for May, but no dates for when it will be available in the good ol' USA have been announced. The question is, when will Sony release plans for its new (and innovative!) PSP Micro?

Actually, that isn't the focal point of this article. Numerous times before I have commented on Sony's unexplainable ability to copy their competitors products, but what I want to point out here is what Nintendo is doing by creating new versions.

Some might say (including my friend Hansel, who directed my attention to this topic) that Nintendo is just trying to squeeze more money out of existing products, a lame tactic to say the least. This is nonsense. Instead, they are expanding their target market by creating different versions in the hope that at least one design will fit any given potential customer.

We've already seen this happening with the GameBoy Micro, which was mildly successful (the reason it wasn't a huge success was because most of the target market already had a DS by the time it was released). Still, the idea was good, and Nintendo managed to make some more money and please some more customers.

Now they are doing it again, this time in a more timely manner; people who didn't buy the DS (or the PSP) and didn't plan on doing so may well take advantage of the smaller, more portable version. What Nintendo is doing is excellent; instead of expecting their customers to adapt to the use of their product, they are making their product adapt to the specific needs, desires, and tastes of the user.

This is a lesson Sony needs to learn. Nintendo has also incorporated this genius bit of knowledge into the development of the Revolution, which features a pointing device not unlike the guns used on arcade machines. Anyone can point at a spot on the TV, but not everyone can push buttons with lightning speed, which is exactly why Nintendo's decision was such a good one.

The same thing applies to the DS Lite. Instead of relying on a small faction of gamers to whom the bulk and weight of the current DS appeals, they have created a new version so more people can appreciate the product. This is incredibly good sense.

Kudos to Nintendo!

4 Comments:

Blogger Mr. Levingston said...

gameboy MICRO, busterbot, gameboy MICRO... sorry, its just get the name right!

Sunday, February 05, 2006 9:11:00 AM PST  
Blogger BusterBot858 said...

Ah, same thing :D... but you get my point ;)!

Tuesday, February 07, 2006 10:53:00 AM PST  
Anonymous Anonymous said...

I've noticed that this blog is horrifically biased towards Nintendo for one that claims to be "expanding the gaming medium".

Wednesday, February 08, 2006 10:39:00 AM PST  
Blogger BusterBot858 said...

Right now, the only major gaming company expanding the gaming medium is Nintendo. Just check out the innovative controller for the upcoming Revolution.

Wednesday, February 08, 2006 1:10:00 PM PST  

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